Perfume Advert

This is my perfume advert, it's called Minuit which is french for Midnight. My original name for it was Intimacy, however the pictures i took, didn't quite represent it well enough. I think it would have been aimed at an older target audience, as it seems more mature. I also tried Amore, Jeune Coeurs (young hearts) and Jeune Amour(young love), but these could all have been taken out of context and seemed unsuitable. I decided on Midnight at the last moment, i couldn't really think of anything better, but i'm still not entirely happy with that name. It would need to be a lot darker, and have less pink and reds to fit in with this name. I chose something french because it seems a lot of perfumes come from France or celebrities.

I chose the heart shape, because my perfume is supposed to be a feminine product, aimed at young girls. I also chose to have a picture of a couple holding hands, under a streetlight as this is a cliché look for young couples in relationships or in love. Love or being in relationships is something most young girls can relate with and i think perfumes can represent it quite well. It may make the consumer think they can have this, if they buy and wear the perfume. I tried to make the heart shape look wispy and floating, as if it were a thought or a dream, and to make it look like it had come out of the bottle. I did this using the 'smudge' and 'blur' tools on Photoshop.

My target audience is young girls, probably over 14, but under 20. Which is quite a short gap, but i think it is quite young, because of the colours, the age of the couple I'm using and the hearts. I think this advert would be seen in a girls magazine like 'Sugar' or 'TeenVogue' perhaps, as this is where I see most perfume adverts and one like this would be more suitably placed in a younger magazine.



Here is the original picture I chose to use, I chose it because i liked the effect of the streetlamp and the lighting on the couple. I also like the old brick house in the background.
I altered the picture by making it slightly red/pink, which i did by adjusting the hue,just in the heart.
I also, obviously just cut out a small section of the picture to use in the heart. I wanted to get the couple and the house in, i would have also liked to get the streetlamp in, but it was too high, and didn't look right when i tried lowering it on Photoshop.




I originally had a white background, however decided that a light shade of pink would add to the feminity and the atmosphere i wanted to create. Although I wasn't sure if it would make it too young and girly, I wanted to be aimed at slightly older girls.

I wanted to have a bottle in the advert to show it is a perfume. I had a few to choose from, I decided to use the heart one as it was well coordinated with the other images. Although I wasn't sure if two hearts were too many. I used the stamp to paste the bottle in as it was easier than just copy and pasting. I also took the little cork lid out, to again support the image of the heart floating out of the bottle, almost like smoke or a fragrance.








The font I used is called 'Pristina', I used this one because it is quite smooth and simple, almost like caligraphy. I made it bold and quite large so it would stand out. I used a different, more elegant font for the name Jean De Mont, as this is the company name. I think I could have improved with this, but found it really difficult to come up with one, I kept it French for the style factor and I find many perfume companies that aren't well known English celebrities are usually french names, like L'Oreal or Lancome.
I wanted it black to stand out against all the reds and pinks, I think if may have been a bit too busy, if the font was also pink or red.

In conclusion, although I have worked hard on my advert, I am still not entirely satsified with it. I would have liked a different name, more appropriate to the setting, picture and target audience. I am also not so sure about all the pinks and reds as I think this is what makes it younger than who I originally aimed it at. I think the heart and bottle smoky idea works quite well however the picture is not entirely clear. There could be more detail in it, although I sharpened it on Photoshop, I think it would involve taking another picture.
I think it advertises a fragrance well though, with the heart and bottle.